SEO stands for Search Engine Optimization, and it plays a crucial role in the success of online businesses. In simple terms, SEO refers to the strategies and techniques used to optimize a website to rank higher in search engine results, thereby driving organic traffic and increasing visibility. With the majority of internet users relying on search engines to discover new products or services, appearing on the first page of search results becomes vital for online businesses to attract potential customers and gain a competitive edge. By implementing SEO, businesses can improve their website’s accessibility, relevance, and credibility, leading to increased traffic, higher conversion rates, and ultimately, greater business growth.