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how can a website be optimized for the “local pack” section of Google’s search r
local pack optimization tips:
google my business: local pack companies need a google my business (gmb) listing. it lets businesses maintain their google search and map presence for free. provide correct business information, including hours, website url, phone number, and address.
optimize your gmb listing: add high-quality photos, reply to customer reviews, and update your listing regularly. this can boost local pack ranking and customer engagement.
local directories like yelp, yellowpages, and angie’s list can boost your local pack visibility. include accurate and consistent information in all directories.
to improve local search results, use local keywords in website content, meta descriptions, and titles. include the business’s location on the website.
if the business has many locations, optimize each page with local keywords and relevant content. this improves the website’s local search relevancy.
local backlinks: links from local websites to your website. they can boost your site’s authority and local pack rating. build local backlinks by contacting local companies.
schema markup helps search engines interpret page content. schema markup the website’s location, phone number, and business hours to boost local search results.
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