-
How to use Google Trends for keyword research
If you’re looking for a free and easy way to conduct keyword research, Google Trends is a great tool to consider. Here’s how to use Google Trends for keyword research:
-
Start with a broad keyword: Begin by entering a broad keyword related to your industry or niche. For example, if you run a pet store, you might start with a keyword like “pet supplies.”
-
Analyze the data: Google Trends will show you data on how frequently that keyword has been searched over time, as well as related topics and queries. Use this data to identify trends and patterns in your industry, and to identify related keywords that may be worth targeting.
-
Narrow down your focus: Once you’ve identified some potential keywords, use Google Trends to compare their search volume over time. This can help you identify which keywords are most popular and which ones may be declining in popularity.
-
Evaluate geographic and demographic data: Google Trends also provides data on where your keyword is most popular and which demographics are searching for it. Use this information to tailor your keyword targeting and create content that resonates with your target audience.
-
Use Google Trends alongside other keyword research tools: While Google Trends can be a helpful tool for keyword research, it’s not the only one you should use. Consider using other tools like Google Keyword Planner or Ahrefs to gather additional data and insights.
By using Google Trends for keyword research, you can identify popular and trending keywords in your industry, and tailor your content and SEO strategy accordingly. By regularly monitoring search trends and adjusting your keyword targeting, you can stay ahead of the competition and attract more organic traffic to your website.
-
Log in to reply.