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Loyalty and Incentive programs
Businesses use loyalty programs to reward repeat customers. It involves giving loyal customers rewards, perks, or benefits. Loyalty programs aim to strengthen customer-company relationships to increase customer retention and advocacy. Loyalty program considerations:
Loyalty programs vary by business and industry. Point-based, tiered, cashback, exclusive discounts, and member-only benefits are common structures. Your brand’s goals and target audience’s needs should guide the structure.
Purchases earn customers rewards or loyalty points. Rewards increase with brand engagement. This can be linked to spending, frequency, referrals, social media engagement, or product reviews.
What do you think about these systems in customer service?
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