Using Technology to Improve Customer Service
Technology has significantly transformed how businesses interact with their customers, extending to customer service. Companies are leveraging technology to enhance their customer service offerings by using chatbots, automated email responses, and social media platforms to handle customer queries and provide 24/7 support. Moreover, companies use customer data from various channels to provide personalized customer service.
How can companies measure the effectiveness of their technology-enabled customer service initiatives, and what metrics should they use to evaluate their success?